Digital Marketing Manager

Job Description

• Identify opportunities to increase User Acquisition, Traffic, and Conversion, leading to higher sales
• Focus every day on how to grow both top of the funnel, the bottom of the funnel, and ultimately revenue
  Manage the Marketing team
• Manage the overall brand look and feel for our clients as well as for the Company.
• Run marketing ad campaigns on Search Engines and on Social Media channels for both clients and for the Company.
• Develop and implement all advanced digital marketing campaigns e.g. Pay-per-click (PPC)/Pay-Per-
• Performance (PPP), Search Engine Marketing (SEM)/Search Engine Optimization (SEO), Email Marketing,
• Send Marketing Messages (SMS) campaigns.
• Build and maintain our social media presence.
• Measure the overall ROI and KPIs of all digital marketing campaigns.
• Identify current marketing trends and insights.
• Optimize the costs and campaign performance based on these insights.
• Develop creative digital marketing growth strategies.
• Plan, execute and measure conversion tests to create strategic planning accordingly.
• Work with internal teams to create landing pages and improve the consumer experience.
• Use your analytical abilities to assess the experience of our audience over multiple channels.
• Help in setting and optimizing marketing funnels (e.g, click funnel, conversion funnel, etc).

Requirements & Qualifications

• Proven 5 years of experience in Digital Marketing Manager, Digital Marketing Specialist or a similar role in the Marketing Department.
• Experience in a well-respected company serving the international market
• Have proven experience in growing revenue for new initiatives
• Worked in a small business/entrepreneurial environment where they have driven growth
• Excellent interpersonal and communication skills
• Proven knowledge of 360 marketing campaigns
• Commercially minded with good attention to detail
• Great communication skills and a professional manner
• Flexibility, able to embrace change, good at multitasking & very organised
• Take ownership and responsibility for issues
• Exceptional problem-solving skills
• Entrepreneurial and driven self-starter, needing little guidance
• Can-do attitude and willingness to get stuck in
• Growth-hacker mindset
• Experience working on CMS, like WordPress, Shopify etc.
• Facebook Advertising, Adobe Analytics, Google Ads, and/or Google Analytics certification(s) are a major plus
• Relevant skills certifications would be a plus.